Digital Cookbook
Our Digital Cookbook answers the crucial questions for every company: Why, What, and How to transform to a digital enterprise and forms the basis for our philosophy and methodology.
by Dirk Krafzig, Manas Deb and Martin Frick
Telling A Digitalisation Story
The book is augmented with a storyline presented as a comic providing an introduction, as well as a condensed summary. Reading the comic allows the reader to get the idea of the book very rapidly, and such an overview can also provide an easy mechanism to prioritise the reading of individual chapters.
Part 1: Why Is It Important To Become Digital Right Now?
We elaborate first, how digital empowers a new thinking in businesses. As a core effect of digitalisation, enterprises gain robustness allowing them to better deal with a variety of complex challenges. Enterprises are forced to act in order to meet the immense competitive pressure.
Part 2: What Is A Digital Enterprise?
The transformatory power of digitalisation revolutionizes the way, how business is executed. A large variety of new business models appears. In addition to the opportunities arising for individual enterprises, new ecosystems of businesses are evolving as well.
Part 3: How to Become a Digital Enterprise
Digitalisation requires nothing less than a comprehensive transformation of the business model. From the outset, the digitalisation initiative must be launched and governed from the top due its all-encompassing impact on the enterprise. The digital transformation is then getting shaped strategically.
Part 4: How to Execute the Digital Transformation
Once the new digital business model is defined, the digital transformation is driven forward in various dimensions directing the relevant governance tools. We show specific areas of focus in finally executing such comprehenssive transformation initiatives.
Conclusion
Digitalisation is shaking up our lives and the business world in a monumental way. While digital start-ups are born with most of the traits needed to succeed, the established large organisations often find themselves struggling to get the right foothold, the right strategy and the entry points to reinvent themselves as market leaders in the digital era.
