Digital Cookbook:
Story
The Digital Cookbook is augmented with a storyline presented as an immersive comic, providing an introduction, as well as a condensed summary of the respective content of our book chapters for a quick understanding.
Digitalisation Love Story
Ivonne, the CEO of our hypothetical company, meets her friend Bob in Paris and lays out her digitalisation story for him. She explains that her established company was threatened by upcoming digital competitors, faced its challenges and ultimately managed to transform itself.
Transformation From Within
The comic describes the pertinent events and turning points within the company as the digital transformation unfolded. Such crucial moments will, for sure, be different in different corporate contexts, but one can derive common patterns. At this level, we also examine the particular involvement and describe how varying attitudes towards the transformation process had an influence on the transformation strategy and its success.
Characters
We trust that the reader is intrigued by this co-presentation of concepts and storytelling, both presenting the same key content from different angles. We want to introduce the characters of our comic storyline, working at a hypothetical corporation. We describe, how they managed their digital transformation to success.
