Walter Saffrich-Ueberle has been working as a developer and consultant for more than 25 years in several industries and financial service providers. Walter studied mathematics and psychology. Today, he works as a business analyst at Wüstenrot & Württembergische with the task of conveying the information needs of the business into IT. He has longterm practical experience in designing business models. In his projects, he uses new and visual tools for strategy and innovation, such as the Business Model Canvas.
Publications
Part 4
In this section, we deal with the specification of business models and business purpose. As opposed to traditional projects that usually begin their work with an in-depth analysis of user requirements and processes, we suggest starting at a higher level. Interestingly, traditional projects also benefit from a precise outlining of business models and purpose, which are both subsequently agreed upon with all stakeholders. However, in a digitalisation programme it is essential to start with a high-level assessment.
Part 4
In the previous sections, we have described how to analyse the overall business model and business benefit of digitalisation, and respectively a specific digital project. Starting from the value proposition, the required business services are derived at the highest level. Subsequently, the analysis becomes more detailed and the business services are broken down into discrete services using a service-oriented analysis. It is crucial to design manual as well as automated services with one common comprehensive approach. This avoids both a split between the analogue and the digital world, and between a business and an IT perspective.
