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Kempkens
Oliver Kempkens

Oliver Kempkens is Managing Director of ITMP Deutschland GmbH, the German branch of the Swiss consultancy ITMP AG, which focuses on Design Thinking and Strategy by Design consulting. Until summer 2015, he was the Global Lead for Workspace Renewal and Co-Lead of Design Thinking Implementation. His jobs were to find the right creative environment (workspace) and to facilitate 22,500 people applying Design Thinking. Before he joined ITMP, he was a director at the US executive search firm Russell Reynolds Associates.

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Part 1
1.7 Customer-Focused Innovation: Design Thinking
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Customer-Focused Innovation - Design Thinking - Comic
In 2004, the American magazine Businessweek featured an innovation and design firm, IDEO, in a cover story describing an approach IDEO was applying to every business challenge: Design Thinking. The story had a profound impact, and since then Design Thinking has influenced many businesses and organisations worldwide by defining a new way of interaction between corporations and their customers (for example Procter & Gamble, SAP, Deutsche Telekom, Airbnb and Zoo Hannover) in addition to becoming an academically taught discipline. Design Thinking constitutes a user-centred, insight-driven, explorative and iterative approach to problem-solving.
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