Marc R. Franke is a project leader in the Technology Advantage practice of The Boston Consulting Group. He earned a PhD in business information systems from the ESCP Europe Business School, a postgraduate diploma in accounting from Griffith University and a Dipl.-Ing. from the Technical University of Berlin. Marc advises clients from across the industry on defining and executing their digital transformation – to build the Chief Digital Officer organisation of the future – and on IT strategy development. He is also the product owner for BCG’s Digital Acceleration Index.
Publications
Part 4
Companies seeking to pursue digital often proceed from very different starting points, with different capabilities, circumstances and degrees of ambition. Some will require a full transformation of their operations, processes and business model in order to fully leverage digital technology and drive revenue. Others may only need to increase efficiency by re-engineering their existing business and operating models. Given the fact that defining a strategy takes valuable time, it is key to start early on with real projects, even before a strategy has been fully defined.
Part 4
We have organised the digital transformation into four phases. Part 3 of this book covered the first
two phases: phase one of the transformation process revolves around launching and governing the
transformation, followed by shaping as phase two. Part 4 contains driving and then executing transformative activities. In this chapter we take on driving, which is the third phase of the four. Before driving the transformation, we have already completed the following steps.
