Julie Dent has more than 30 years of travel industry experience working in travel agency management, information technology, consultancy, airline product management, and marketing and programme management. During her 25-year career at Sabre, she has managed globally dispersed teams across various time zones and has experience working with team members from culturally diverse backgrounds while based in the UK and the USA. Julie has a passion for being ‘customer connected’, understanding market needs and delivering software solutions to solve market problems.
Publications
Part 4
As discussed in the ‘Practitioner Edition’, a ‘digital project methodology’ is much-needed for a successful digital transformation. We highlighted that such a methodology must begin with determining the business purpose and customer benefits. In the next step, we derived services, designed a service hierarchy and also debated the importance of staying agile in service modelling. To finish the topic of digital project methodology, we revisit the customer benefit already examined at the beginning of the process. As previously mentioned, customer benefit stands at the centre of the Business Model Canvas, which is recommended for modelling the business purpose.
