Falk Uebernickel is an associate professor at the University of St. Gallen, one of Europe´s leading universities for strategy and management. He is also a managing partner of ITMP AG. He started his professional Design Thinking career in 2008 with projects at a financial service provider. Furthermore, he teaches Design Thinking to master’s-level students at Stanford University and conducts executive lectures at companies. He has also worked globally in industries such as banking, insurance, automotive, sports and pharmaceuticals on over 80 projects.
Publications
Part 1
In 2004, the American magazine Businessweek featured an innovation and design firm, IDEO, in a cover story describing an approach IDEO was applying to every business challenge: Design Thinking. The story had a profound impact, and since then Design Thinking has influenced many businesses and organisations worldwide by defining a new way of interaction between corporations and their customers (for example Procter & Gamble, SAP, Deutsche Telekom, Airbnb and Zoo Hannover) in addition to becoming an academically taught discipline. Design Thinking constitutes a user-centred, insight-driven, explorative and iterative approach to problem-solving.
Part 3
Within the concept of digitalisation, an obvious question arises: where do we stand as an organisation with respect to our ability to take on a digital transformation? This is especially interesting as digitalisation not only shifts core competencies towards information technology (IT) and data analytics-enabled products, services or business models, but it also changes the entire operating sphere of a firm (e.g., customers, competitors and markets). Moreover, in the digital age disruptive innovations can cannibalise existing products and services more easily than ever.
