Dominik Deiters has master’s degrees in innovation management and entrepreneurship and business administration. He is a digital native who founded Erdbeerlounge.de – the largest publisher/independent media portal for women in Germany. He worked as a consultant for digital transformation at AXXCON GmbH & Co KG and supports enterprises seeking to orient themselves in times of digital disruption. He helps companies to drive digital transformation by developing strategies and new business models, using the full portfolio of digital transformation and innovation management.
Publications
Part 1
The previous chapters have shown that digitalisation can bring a huge competitive advantage. Consequently, it places enormous pressure to act on companies that are not yet digital. The danger for late adopters can be found in the impact that digitalisation has on the whole market. Markets that were once protected by very high barriers to entry can be disrupted by digital solutions. Enterprises that refuse to adapt to the digital age are endangering their own future.
